示例图来源:LichAmnesia/awesome-ad-video-prompts · CC BY 4.0
心得与说明
时长与镜头:6 秒三段:灰暗推近 → 拿走 + 注入 → 暖色热气。和普通咖啡广告的区别在于"前 2 秒故意拍得难看":不调色、平光、静止,这样后面暖色一出来,对比感就是卖点。可灵 5 秒档把第一段压到 1.5 秒;10 秒档可以在结尾加"一只手握住杯子端起来"。
怎么填变量:[手冲咖啡] 换成"意式浓缩""冷萃倒入冰块""热茶"。做咖啡机广告时把注入改成"咖啡机出液口流下双股咖啡",首帧上传咖啡机和杯子同框的图。
常见失败与调整:
- 拿走旧杯、放下新杯变成了"换杯子":直接写"同一只杯子,冷咖啡被倒掉,重新冲入"。
- 热气多到像着火:写"几缕细细的热气"。
- 水柱断断续续:写"一股连续不断的水柱"。
改编自 LichAmnesia/awesome-ad-video-prompts(awesome-ad-video-prompts contributors),许可证 CC BY 4.0。
英文原版
7am desk, 9:16. A cold mug of yesterday's coffee sits in flat gray office light — a dull skin on the surface, no steam, no life. [0-2s] slow dolly-in on that scummy surface, ungraded and lifeless, dust hanging in the still air. [2-4s] a hand lifts the dead mug out of frame and a fresh pour from [brand] streams down in macro: the dark jet hits the cup, the bloom rises and folds, golden window light raking across it. [4-6s] steam curls in volumetric backlight, crema swirling in a tight slow rotation, roasted beans crisp in foreground bokeh; the grade pushes warm, saturated, appetizing. Liquid physics stay consistent throughout, the cup keeps its exact shape, rim, and handle — no warping, melting, level-drift, or surface artifacts. Implied sound: a quiet pour, the first satisfied sip.同款作品
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