示例图来源:LichAmnesia/awesome-ad-video-prompts · CC BY 4.0

心得与说明

时长与镜头:8 秒四段:微距 + 移焦 → 穿帘推进 → 后拉下摇 → 定格淡出。前后两头都落在杯子上,人物只占中间 2 秒,这是"产品是主角、人是氛围"的拍法。时间富余时可以做到 12 秒,第三段的静物多给几秒。

怎么填变量:上传自家马克杯 / 手冲壶作 @图片1;卖手冲壶就把焦点换成壶嘴、卖咖啡豆就在第三段桌上加"一袋[牛皮纸包装]咖啡豆"。人物可以换成男生、换成只露双手,或完全不出现人。

常见失败与调整:

  • 穿过窗帘时画面糊成一片:把"穿过亚麻窗帘"改成"从窗帘边缘推过去"。
  • 喝咖啡时杯子穿过嘴巴:改成"把杯子凑到嘴边,画面切走前停住"。
  • 爵士乐变成了人声唱歌:写"纯钢琴,没有人声"。
改编自 LichAmnesia/awesome-ad-video-prompts(awesome-ad-video-prompts contributors),许可证 CC BY 4.0。

英文原版

A slow, contemplative pour-over in a sunlit loft kitchen, dust motes drifting in low light. 0-2s: extreme macro on a gooseneck kettle as a thin stream spirals over fresh grounds, the coffee bed blooming and breathing, steam curling up to catch a hard golden shaft; the lens racks focus from the dark grounds forward to the lip of a matte ceramic [brand] mug. 2-4s: handheld push-in slips past a translucent linen curtain to a woman in an oversized oatmeal knit cradling the mug at her collarbone, eyes half-closed, first sip, a soft exhale fogging the rim. 4-6s: slow dolly-out and slight tilt-down revealing a worn oak table — dried eucalyptus in a stoneware jug, an open dot-grid notebook, a pencil. 6-8s: settle on the mug catching the light, then a gentle fade. Mug holds a consistent shape, handle, and glaze throughout; no warping, label drift, smearing, or artifacts. Audio: trickling water, distant jazz piano, quiet room tone, one soft breath. Mood: aspirational, unhurried, intimate morning warmth. Palette: cream, oat, warm honey light; 35mm grain.

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