示例图来源:LichAmnesia/awesome-ad-video-prompts · CC BY 4.0
心得与说明
时长与镜头:8 秒,几乎是一个固定机位的长镜头:静止展示 → 涂抹 → 光泽出现 → 轻微后拉。可灵选 5 秒时去掉最后的后拉;选 10 秒可以在开头多给 1 秒静止,让"前"的状态更清楚。首帧建议用侧脸颊的特写图(可以先用图像模型生成一张虚构人物的皮肤特写),不要用可识别的真人正脸。
怎么填变量:[乳白色面霜] 换成"透明啫喱""金色精华油""身体乳",场景也可以从脸颊换成"手背""小腿",做身体护理类产品。
合规提醒:这类前后对比画面是生成的,不是真实使用效果,商业投放时不要配"7 天美白""淡化细纹"之类的功效文案,只说质地、肤感和使用场景。
常见失败与调整:
- "后"的皮肤像塑料:保留"能看到毛孔""不过度磨皮",把"均匀"改成"有光泽"。
- 雀斑和纹理整体换了一张脸:缩短变化过程,或改用首尾帧模式,首尾两张图都用同一张图修出来。
改编自 LichAmnesia/awesome-ad-video-prompts(awesome-ad-video-prompts contributors),许可证 CC BY 4.0。
英文原版
Extreme beauty macro, 9:16. A cheek in cold morning light — skin tired and dry, fine flaking at the surface, pores honest, a gray-green cast. [0-2s] static macro, shallow focus, every dull texture detail rendered truthfully, no smoothing. [2-4s] a fingertip presses a single pearl of [brand] serum and glides it across the cheek; the droplet catches light and spreads into a thin film. [4-7s] the skin shifts to a soft hydrated bounce, fine lines easing, a healthy warm-gold sheen blooming under a beauty-dish key with a catchlight in the down. [7-8s] a slight pull-back reveals a calm, even, luminous complexion. Same face geometry, same freckles, same bone structure across the whole shot — no plastic over-smoothing, melting, or facial drift. Implied sound: a gentle tap of fingertip on skin, a soft exhale.同款作品
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