示例圖來源:LichAmnesia/awesome-ad-video-prompts · CC BY 4.0
心得與說明
時長與鏡頭:6 秒三段:灰暗推近 → 拿走 + 注入 → 暖色熱氣。和普通咖啡廣告的區別在於"前 2 秒故意拍得難看":不調色、平光、靜止,這樣後面暖色一出來,對比感就是賣點。可靈 5 秒檔把第一段壓到 1.5 秒;10 秒檔可以在結尾加"一隻手握住杯子端起來"。
怎麼填變量:[手衝咖啡] 換成"意式濃縮""冷萃倒入冰塊""熱茶"。做咖啡機廣告時把注入改成"咖啡機出液口流下雙股咖啡",首幀上載咖啡機和杯子同框的圖。
常見失敗與調整:
- 拿走舊杯、放下新杯變成了"換杯子":直接寫"同一只杯子,冷咖啡被倒掉,重新衝入"。
- 熱氣多到像着火:寫"幾縷細細的熱氣"。
- 水柱斷斷續續:寫"一股連續不斷的水柱"。
改編自 LichAmnesia/awesome-ad-video-prompts(awesome-ad-video-prompts contributors),許可證 CC BY 4.0。
英文原版
7am desk, 9:16. A cold mug of yesterday's coffee sits in flat gray office light — a dull skin on the surface, no steam, no life. [0-2s] slow dolly-in on that scummy surface, ungraded and lifeless, dust hanging in the still air. [2-4s] a hand lifts the dead mug out of frame and a fresh pour from [brand] streams down in macro: the dark jet hits the cup, the bloom rises and folds, golden window light raking across it. [4-6s] steam curls in volumetric backlight, crema swirling in a tight slow rotation, roasted beans crisp in foreground bokeh; the grade pushes warm, saturated, appetizing. Liquid physics stay consistent throughout, the cup keeps its exact shape, rim, and handle — no warping, melting, level-drift, or surface artifacts. Implied sound: a quiet pour, the first satisfied sip.同款作品
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