示例圖來源:LichAmnesia/awesome-ad-video-prompts · CC BY 4.0
心得與說明
時長與鏡頭:8 秒,幾乎是一個固定機位的長鏡頭:靜止展示 → 塗抹 → 光澤出現 → 輕微後拉。可靈選 5 秒時去掉最後的後拉;選 10 秒可以在開頭多給 1 秒靜止,讓"前"的狀態更清楚。首幀建議用側臉頰的特寫圖(可以先用圖像模型生成一張虛構人物的皮膚特寫),不要用可識別的真人正臉。
怎麼填變量:[乳白色面霜] 換成"透明啫喱""金色精華油""身體乳",場景也可以從臉頰換成"手背""小腿",做身體護理類產品。
合規提醒:這類前後對比畫面是生成的,不是真實使用效果,商業投放時不要配"7 天美白""淡化細紋"之類的功效文案,只說質地、膚感和使用場景。
常見失敗與調整:
- "後"的皮膚像塑料:保留"能看到毛孔""不過度磨皮",把"均勻"改成"有光澤"。
- 雀斑和紋理整體換了一張臉:縮短變化過程,或改用首尾幀模式,首尾兩張圖都用同一張圖修出來。
改編自 LichAmnesia/awesome-ad-video-prompts(awesome-ad-video-prompts contributors),許可證 CC BY 4.0。
英文原版
Extreme beauty macro, 9:16. A cheek in cold morning light — skin tired and dry, fine flaking at the surface, pores honest, a gray-green cast. [0-2s] static macro, shallow focus, every dull texture detail rendered truthfully, no smoothing. [2-4s] a fingertip presses a single pearl of [brand] serum and glides it across the cheek; the droplet catches light and spreads into a thin film. [4-7s] the skin shifts to a soft hydrated bounce, fine lines easing, a healthy warm-gold sheen blooming under a beauty-dish key with a catchlight in the down. [7-8s] a slight pull-back reveals a calm, even, luminous complexion. Same face geometry, same freckles, same bone structure across the whole shot — no plastic over-smoothing, melting, or facial drift. Implied sound: a gentle tap of fingertip on skin, a soft exhale.同款作品
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