示例圖來源:LichAmnesia/awesome-ad-video-prompts · CC BY 4.0

心得與說明

時長與鏡頭:8 秒四段:微距 + 移焦 → 穿簾推進 → 後拉下搖 → 定格淡出。前後兩頭都落在杯子上,人物只佔中間 2 秒,這是"產品是主角、人是氛圍"的拍法。時間富餘時可以做到 12 秒,第三段的靜物多給幾秒。

怎麼填變量:上載自家馬克杯 / 手衝壺作 @圖片1;賣手衝壺就把焦點換成壺嘴、賣咖啡豆就在第三段桌上加"一袋[牛皮紙包裝]咖啡豆"。人物可以換成男生、換成只露雙手,或完全不出現人。

常見失敗與調整:

  • 穿過窗簾時畫面糊成一片:把"穿過亞麻窗簾"改成"從窗簾邊緣推過去"。
  • 喝咖啡時杯子穿過嘴巴:改成"把杯子湊到嘴邊,畫面切走前停住"。
  • 爵士樂變成了人聲唱歌:寫"純鋼琴,沒有人聲"。
改編自 LichAmnesia/awesome-ad-video-prompts(awesome-ad-video-prompts contributors),許可證 CC BY 4.0。

英文原版

A slow, contemplative pour-over in a sunlit loft kitchen, dust motes drifting in low light. 0-2s: extreme macro on a gooseneck kettle as a thin stream spirals over fresh grounds, the coffee bed blooming and breathing, steam curling up to catch a hard golden shaft; the lens racks focus from the dark grounds forward to the lip of a matte ceramic [brand] mug. 2-4s: handheld push-in slips past a translucent linen curtain to a woman in an oversized oatmeal knit cradling the mug at her collarbone, eyes half-closed, first sip, a soft exhale fogging the rim. 4-6s: slow dolly-out and slight tilt-down revealing a worn oak table — dried eucalyptus in a stoneware jug, an open dot-grid notebook, a pencil. 6-8s: settle on the mug catching the light, then a gentle fade. Mug holds a consistent shape, handle, and glaze throughout; no warping, label drift, smearing, or artifacts. Audio: trickling water, distant jazz piano, quiet room tone, one soft breath. Mood: aspirational, unhurried, intimate morning warmth. Palette: cream, oat, warm honey light; 35mm grain.

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