示例图来源:LichAmnesia/awesome-ad-video-prompts · CC BY 4.0

心得与说明

时长与镜头:Veo 3 单条通常是 8 秒,这条的四段(2+1+2+3 秒)刚好填满。每段只有一个镜头动作:俯拍 → 压低 → 横移 → 定格,是食品饮料广告最常见的节奏。

声音怎么写:Veo 3 会同时生成声音,所以要把想听到的声音按画面顺序写出来,并明确"没有背景音乐、没有人声",否则可能自动配上音乐或旁白。想加音乐就改成"轻柔的爵士钢琴铺底"。

怎么填变量:[哑光陶瓷杯] 可换"玻璃双层杯""纸杯"(外带店);换成拿铁就把方糖段改成"牛奶倒入,拉出一朵叶子拉花"。

常见失败与调整:

  • 液流断断续续:写"一股连续不断的细流"。
  • 油脂层像在沸腾:保留"液面不沸腾翻滚",并删掉"蒸汽卷起"中过于夸张的修饰。
  • 咖啡豆袋上的字乱码:删掉 5–8 秒的豆袋,改成"背景虚化的咖啡豆",品牌名后期叠加。
改编自 LichAmnesia/awesome-ad-video-prompts(awesome-ad-video-prompts contributors),许可证 CC BY 4.0。

英文原版

A matte ceramic cup sits centered on warm travertine, hard morning side-window light slanting across the scene. 0-2s: top-down macro of a thick crema-rich espresso stream falling from a polished portafilter, the surface blooming into a tiger-striped crema as steam curls off it. 2-3s: tilt to a low table-level angle, golden backlight igniting the rising vapor against deep shadow. 3-5s: a slow lateral truck around the cup as a single sugar cube drops, concentric ripples spreading through the crema in slow motion. 5-8s: settle on a hero three-quarter with the [brand] foil bag glinting behind. Liquid keeps believable viscosity and the crema reads as a continuous skin — no smearing, ghosting, broken-stream artifacts, or boil-up. Sound: gurgle of extraction, hiss of steam, a single ceramic clink.

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